Advertising on Google: The High Performance Cookbook, 1st Edition eBook

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This book contains practical recipes on everything from creating an Adwords account, reporting, analyzing, bidding effectively to remarketing. The book is a guide to getting hands-on experience in Adwords strategies. It is extensively focussed on helping you build an Adwords account, which appeals to the visitors and attracts more clicks!This book is great for the users, who are ready to start using Adwords, as well as for experienced advertisers, who are looking to take their accounts to the next level. Just create an Adwords account and run ad campaigns to take advantage of the hands-on recipes.
What you will learn
Tracking and reporting tips that will maximize your returns
Take your Adwords account to the next level using the overlooked advanced features
Research your market and competition to analyse budgets, calls-to-action and offers
Measure the success of your ad campaigns
Write compelling ads, choosing relevant keywords, and choose where to focus your money
Learn using examples advantageous key ad strategies and little known industry tools
Implement advanced strategies and tools to help you save time
Recommendations include actual account snapshots and detailed instructions on how to implement each strategy
Guidelines for budgets and effective bids and Strategies for running display ads
Who this book is for

This is a digital product.

Advertising on Google: The High Performance Cookbook 1st Edition is written by Kristina Cutura and published by Packt Publishing. The Digital and eTextbook ISBNs for Advertising on Google: The High Performance Cookbook are 9781849685856, 1849685851 and the print ISBNs are 9781849685849, 1849685843.