Surveys That Work: A Practical Guide for Designing and Running Better Surveys eBook

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Surveys That Work explains a seven–step process for designing, running, and reporting on a survey that gets accurate results. In a no–nonsense style with plenty of examples about real–world compromises, the book focuses on reducing the errors that make up Total Survey Error—a key concept in survey methodology. If you are conducting a survey, this book is a must–have.

This is a digital product.

Surveys That Work: A Practical Guide for Designing and Running Better Surveys is written by Caroline Jarrett and published by Rosenfeld Media. The Digital and eTextbook ISBNs for Surveys That Work are 9781933820835, 1933820837 and the print ISBNs are 9781933820538, 1933820535.