Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption eBook

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As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the demarketing of meat.

This is a digital product.

Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is written by Bogueva Diana and published by Business Science Reference. The Digital and eTextbook ISBNs for Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption are 9781522547594, 1522547592 and the print ISBNs are 9781522547570, 1522547576. Additional ISBNs for this eTextbook include 9781522547587.