Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics eBook

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The success of any organization is largely dependent on positive feedback and repeat business from patrons. By utilizing acquired marketing data, business professionals can more accurately assess practices, services, and products that their customers find appealing. The Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics features innovative research and implementation practices of analytics in marketing research. Highlighting various techniques in acquiring and deciphering marketing data, this publication is a pivotal reference for professionals, managers, market researchers, and practitioners interested in the observation and utilization of data on marketing trends to promote positive business practices.

This is a digital product.

Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics is written by Anil Kumar; Manoj Kumar Dash; Shrawan Kumar Trivedi; Tapan Kumar Panda and published by Business Science Reference. The Digital and eTextbook ISBNs for Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics are 9781522509998, 1522509992 and the print ISBNs are 9781522509974, 1522509976. Additional ISBNs for this eTextbook include 9781522509981.