An Introduction to Franchising eBook
$47.65 Original price was: $47.65.$20.98Current price is: $20.98.
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Author(s): Robert Webber
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Publisher: Red Globe Press
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Print ISBN: 9780230361645, 0230361641
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eText ISBN: 9781137296108, 1137296100
Delivery: Can be download immediately after purchasing. For new customer, we need process for verification from 30 mins to 12 hours.
Version: PDF/EPUB. If you need EPUB and MOBI Version, please send contact us.
Compatible Devices: Can be read on any devices
An Introduction to Franchising is a concise yet comprehensive guide to the world of franchising. Looking at the field from the perspectives of the franchisor and the franchisee, the book offers a good balance between the theories behind good franchising practise, and hands-on practical guidance. Applied theory is evident in the broad range of real-life case studies included in the book. With many of the world’s leading companies operating franchise models, this book will offer readers a genuine insight into the potential advantages and disadvantages of franchising. The book also examines the financial, legal and ethical implications of franchising, whilst anticipating future concerns and challenges for the franchising model. An Introduction to Franchising is an essential guide for all students of franchising, entrepreneurship and marketing. It is also a must-read for anyone wishing to start their own franchise business.
This is a digital product.
An Introduction to Franchising 1st Edition is written by Robert Webber and published by Red Globe Press. The Digital and eTextbook ISBNs for An Introduction to Franchising are 9781137296108, 1137296100 and the print ISBNs are 9780230361645, 0230361641.
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