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Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.
This is a digital product.
Additional ISBNs
9780195347616
Strategy As Action: Competitive Dynamics and Competitive Advantage is written by Curtis M. Grimm; Hun Lee; Ken G. Smith and published by Oxford University Press. The Digital and eTextbook ISBNs for Strategy As Action are 9780190289751, 0190289759 and the print ISBNs are 9780195161441, 0195161440. Additional ISBNs for this eTextbook include 9780195347616.
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