Advances in Business and Management Forecasting eBook

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The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing and strategic decision making. It is the hope and direction of this research annual to become an applications and practitioner oriented publication. Topics will include sales and marketing, forecasting, new product forecasting, judgementally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models.

This is a digital product.

Advances in Business and Management Forecasting is written by Kenneth D. Lawrence and published by Emerald Group Publishing Limited. The Digital and eTextbook ISBNs for Advances in Business and Management Forecasting are 9781784412081, 1784412082 and the print ISBNs are 9781784412098, 1784412090.