Social Media and Society: An Introduction to the Mass Media Landscape eBook

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Regina Luttrell and Adrienne A. Wallace present an engaging introduction of social media’s integration with modern society. Recognizing categories of relational, societal, and self while analyzing the social media environment, this introductory mass communications textbook establishes a framework for understanding how technology, culture, democracy, economy, and audience fragmentation interact with each media industry differently and relate to media literacy. Armed with this knowledge, future professional communicators gain a better understanding of their audience and the level to which their strategies influence the public. Social Media and Society empowers students as consumers and creators of social media and illustrates that, while the tools of communication have changed, the goals of social connection and influence have not. Features of this unique text include the following: Relational/Societal/Self boxes provide a framework for analysis of media and society In Theory boxes attaching theory to practice Learning tools and enhanced pedagogy, such as Learning Objectives, Chapter Wrap-Up; Critical Thinking Questions, Media Sources, and End of Chapter Activities Comprehensive Glossary of key terms Full-color visuals capturing key trends and up-to-date data

This is a digital product.

Social Media and Society: An Introduction to the Mass Media Landscape 1st Edition is written by Regina Luttrell; Adrienne A. Wallace and published by Rowman & Littlefield Publishers. The Digital and eTextbook ISBNs for Social Media and Society are 9781538129104, 1538129108 and the print ISBNs are 9781538129081, 1538129086. Additional ISBNs for this eTextbook include 9781538129098.