Graphic Design School: The Principles and Practice of Graphic Design eBook

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Graphic Design School
The Principles and Practice of Graphic Design
From understanding graphic design fundamentals, to developing original concepts, to creating finished designs–Graphic Design School develops design students’ core competencies and provides practical advice and tips for how these fundamentals translate into new and evolving media. This Seventh Edition offers all new examples from web, app, social media, magazines, websites and books, presenting a comprehensive overview of the visual communications profession. This updated edition includes guidance and media examples using the latest in grahpic design software, and traditional printing techniques such as risograph and screen printing are revisited. Pedagogical tools throughout the text focus on the growth of interdisciplinary learning and collaborations between design specialists, as well as highlights on key players in the past and present of graphic design.

Topics covered include: color, typographic rules and typefaces, coding requirements, information architecture, file organization, web design and layout, mobile device composition, app design, CMS, designing for social media, and SEO. Graphic Design School, 7th Edition includes full-color illustrations throughout, as well as case studies, designer biographies, and student assignments for testing skills and concepts.

This is a digital product.

Graphic Design School: The Principles and Practice of Graphic Design 7th Edition is written by David Dabner; Sandra Stewart; Abbie Vickress and published by John Wiley & Sons P&T. The Digital and eTextbook ISBNs for Graphic Design School are 9781119647287, 1119647282 and the print ISBNs are 9781119647119, 1119647118.