Apparel Merchandising: The Line Starts Here eBook

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Apparel Merchandising
The Line Starts Here
Apparel Merchandising: The Line Starts Here analyzes the evolution and development of the merchandising function in branded apparel companies and retail private label apparel. It describes today’s challenges for both apparel manufacturers and retailers in meeting the consumer’s demands for the right products at the right prices – and at the right times. Approached from the perspective of the apparel product manager, Rosenau and Wilson cover men’s and women’s sportswear and activewear and children’s wear in both domestic and international markets. The text follows the evolution of the merchandising function with emphasis on product development and production efficiency, highlighting the philosophies of industry executives and the effective integration of the merchandising, marketing, and manufacturing functions along the way. The third edition emphasizes the increased importance of retailer’s private brands, explores how companies apply technology to all facets of product development and supply chain management, and addresses the impact of social media on both retailers and apparel manufacturers.

This is a digital product.

Apparel Merchandising: The Line Starts Here 3rd Edition is written by Jeremy A. Rosenau; David L. Wilson and published by Fairchild Books USA. The Digital and eTextbook ISBNs for Apparel Merchandising are 9781609019648, 1609019644 and the print ISBNs are 9781609015398, 1609015398.