The Internet Trap: How the Digital Economy Builds Monopolies and Undermines Democracy eBook

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A book that challenges everything you thought you knew about the online economy The internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online—and grab all the profits from the attention economy. The Internet Trap explains how this happened. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else—and reveals what small players can do to survive in a game that is rigged against them. Matthew Hindman shows how seemingly tiny advantages in attracting users can snowball over time. The internet has not reduced the cost of reaching audiences—it has merely shifted who pays and how. Challenging some of the most enduring myths of digital life, Hindman explains why the internet is not the postindustrial technology that has been sold to the public, how it has become mathematically impossible for grad students in a garage to beat Google, and why net neutrality alone is no guarantee of an open internet. He also explains why the challenges for local digital news outlets and other small players are worse than they appear and demonstrates what it really takes to grow a digital audience and stay alive in today’s online economy. The Internet Trap shows why, even on the internet, there is still no such thing as a free audience.

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Additional ISBNs
9780691210209

The Internet Trap: How the Digital Economy Builds Monopolies and Undermines Democracy is written by Matthew Hindman and published by Princeton University Press. The Digital and eTextbook ISBNs for The Internet Trap are 9780691184074, 0691184070 and the print ISBNs are 9780691159263, 0691159262. Additional ISBNs for this eTextbook include 9780691210209.