101 Design Methods: A Structured Approach for Driving Innovation in Your Organization eBook

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101 Design Methods: A Structured Approach for Driving Innovation in Your Organization
101 Design Methods is the first step-by-step guidebook for successful innovation planning. Unlike other popular titles, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find 101 Design Methods is an invaluable resourcave up to 80% versus print by going digital with VitalSource. Additional ISBNs for this eTextbook include 9781118330241.