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Advertising and Integrated Brand Promotion, 9th Edition eBook
$99.49 Original price was: $99.49.$36.50Current price is: $36.50.
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Author(s): Angeline Close Scheinbaum; Thomas O’Guinn; Richard J. Semenik
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Publisher: Cengage Learning
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Print ISBN: 9780357721407, 0357721403
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eText ISBN: 9798214337142
Delivery: Can be download immediately after purchasing. For new customer, we need process for verification from 30 mins to 12 hours.
Version: PDF/EPUB. If you need EPUB and MOBI Version, please contact us.
Compatible Devices: Can be read on any devices.
Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/O’Guinn/Semenik’s popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E. Updates bring strategy to life in today’s digital and mobile society as new content addresses industry shifts, such as pandemic-prompted changes in consumer behavior and e-commerce, influencer marketing, celebrity endorsements and streaming content. New examples highlight contemporary ads and current forms of branding and marketing for well-known brands like Target, Chanel, Amazon, Southwest, Netflix, Disney, ESPN, Apple, TikTok, Instagram, Adidas and Nike. You examine concepts in the context of advertising practice as you follow the processes of an advertising agency. Leading theory and practice keeps content relevant and applicable whether you are pursing business, marketing communication or advertising.
This is a digital product.
Advertising and Integrated Brand Promotion 9th Edition is written by Angeline Close Scheinbaum; Thomas O’Guinn; Richard J. Semenik and published by Cengage Learning. The Digital and eTextbook ISBNs for Advertising and Integrated Brand Promotion are 9798214337142, and the print ISBNs are 9780357721407, 0357721403. Additional ISBNs for this eTextbook include 9780357721490, 9780357721483.
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