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Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition eBook
$99.49 Original price was: $99.49.$36.50Current price is: $36.50.
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Author(s): Terence A. Shimp; J. Craig Andrews
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Publisher: Cengage Learning
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Print ISBN: 9781111580216, 1111580219
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eText ISBN: 9781133709381, 1133709389
Delivery: Can be download immediately after purchasing. For new customer, we need process for verification from 30 mins to 12 hours.
Version: PDF/EPUB. If you need EPUB and MOBI Version, please contact us.
Compatible Devices: Can be read on any devices.
Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Comprehensive treatment of the fundamentals focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition the most current I.M.C. text on the market, chapters address must-know changes to environmental, regulatory, and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing, and of course, memorable advertising campaigns.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
This is a digital product.
Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition is written by Terence A. Shimp; J. Craig Andrews and published by Cengage Learning. The Digital and eTextbook ISBNs for Advertising Promotion and Other Aspects of Integrated Marketing Communications are 9781133709381, 1133709389 and the print ISBNs are 9781111580216, 1111580219. Additional ISBNs for this eTextbook include 9781285634647, 9781133473619, 9781285956527.
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