Applied Communication Research Methods: Getting Started as a Researcher, 2nd Edition eBook

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A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers. The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, and observation research while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including: Research in Depth—examples of methods as applied in scholarly research Reflect & React—problems and issues that promote reflection and discussion Voices from Industry—Q&As with professionals working in communication industries End-of-Unit Activities—exercises that reinforce concepts and content The text is ideally suited to both undergraduate and graduate courses in mass communication research methods. Online resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com/cw/boyle.

This is a digital product.

Applied Communication Research Methods: Getting Started as a Researcher 2nd Edition is written by Michael Boyle; Mike Schmierbach and published by Routledge. The Digital and eTextbook ISBNs for Applied Communication Research Methods are 9781000762884, 1000762882 and the print ISBNs are 9780367178710, 0367178710. Additional ISBNs for this eTextbook include 9780429296444, 9780367178727.