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America has a huge racial wealth gap today. Owning a business is one of the best ways to build wealth-but entrepreneurs need capital. And investing in Black companies is obstructed by systemic racism and implicit biases that continue to create barriers to success.
Merging historical information and data with tactical examples and explanations, this practical guide shows us what needs to be done to change the way we support Black companies and how we think about wealth.
Norwood calls for investors to move away from extractive, individualistic, and exploitative approaches to capital and entrepreneurship. She asks us to move toward transformational, restorative, regenerative, and interdependent relationships to repair the impacts of systemic racism. Investors, large and small, need to say to Black business owners, We believe in you.
With an entrepreneur-centric approach, Believe-in-You Money challenges the systemic failure surrounding Black companies. This book is a guide on how Black entrepreneurs can be supported in sustainable ways and offers a shift in the way we think about who can be an investor while also aiming to change our personal relationships with money.
This is a digital product.
Believe-in-You Money: What Would It Look Like If the Economy Loved Black People? 1st Edition is written by Jessica Norwood and published by Berrett-Koehler Publishers. The Digital and eTextbook ISBNs for Believe-in-You Money are 9781523004652, 1523004657 and the print ISBNs are 9781523004638, 1523004630.
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