Biomimicry and Business: How Companies Are Using Nature’s Strategies to Succeed eBook

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Biomimicry, the practice of observing then mimicking nature’s strategies to solve business challenges, offers a path to healthy profit while working in partnership, and even reciprocity, with the natural world. Other books have described biomimicry, its uses, and its benefits. This book is the first to show readers how they can successfully bring biomimicry and bioinspired design into their companies based on what other businesses have already achieved. Fashioned through storytelling, this book blends snapshots of five successful companies – Nike, Interface, Inc., PAX Scientific, Sharklet Technologies, and Encycle – which decided to partner with nature by deploying biomimicry. The book details how they discovered the practices, introduced them to staff, engaged in the process, and measured outcomes. The book concludes with challenges for readers to determine their own next steps in business and offers practical and useful resources to get there. By revealing the stories of each professional’s journey with lessons they learned, then providing resources and issuing a challenge and pathway to do business better, this book serves as a tool for entrepreneurs, seasoned professionals, and students to emulate nature’s brilliance, apply it at work, and contribute to a healthier, more prosperous world.

This is a digital product.

Additional ISBNs
9780367549206, 9781003092605

Biomimicry and Business: How Companies Are Using Nature’s Strategies to Succeed 1st Edition is written by Margo Farnsworth and published by Routledge. The Digital and eTextbook ISBNs for Biomimicry and Business are 9781000204636, 1000204634 and the print ISBNs are 9780367552596, 0367552590. Save up to 80% versus print by going digital with VitalSourcAdditional ISBNs for this eTextbook include 9780367549206, 9781003092605.