by Design 4th Edition The Classic Guide to Word-and-Picture Communication for Art Directors, Editors, Designers, and Students eBook

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An Industry Classic, Revised for the Modern Age This classic guide to winning readers for designers, art directors, and editors, has been completely updated to be applicable to both online and print publication design. Because it has truths about effective visual communication that transcend ever-changing technology, this book has been in continuous publication since 1974. Revised with the careful attention of widely respected author and professor of graphic design Alex W. White, Editing by Design, Fourth Edition, describes how both word people and design people have the same task: to reveal the true core of each message as plainlyfind ways to marry content and form, helping story and design to reinforce each other, and create pages that are irresistible. Brimming with three hundred illustrations, chapters cover a wealth of design and editing matters, including: How to think about “editing” and “design” as a word person and a design person Teamwork and collaboration for story clarity Originality and inducement for the reader Columns and grids for organization and consistency Covers and content listings as tools for deeper reader involvement How to use type hierarchy to catch and lure readers Representational and non-representational imagery Using color as a branding device Readers will learn how editor-designer collaboration can achieve maximum creative impact through the effective use of words, images, and space. Full of practical examples, this book is equally for designers looking for a deeper understanding of how to design better and for writers and editors wanting to communicate more vividly with the utmost impact, as well as for editorial directors and publishers seeking a competitive advantage.
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Editing by Design: The Classic Guide to Word-and-Picture Communication for Art Directors, Editors, Designers, and Students 4th Edition is written by Jan V. White; Alex W. White and published by Allworth. The Digital and eTextbook ISBNs for Editing by Design are 9781621537618, 1621537617 and the print ISBNs are 9781621537601.0.