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C-Scape: Conquer the Forces Changing Business Today eBook

Original price was: $19.99.Current price is: $13.00.

  • Author(s): Larry Kramer
  • Publisher: HarperCollins e-books
  • Print ISBN: 9780061984976, 0061984973
  • eText ISBN: 9780062020116, 0062020110
C-Scape: Conquer the Forces Changing Business Today eBook

Original price was: $19.99.Current price is: $13.00.

China Internet Development Report 2018: Blue Book of World Internet Conference eBook
Delivery: Can be download immediately after purchasing. For new customer, we need process for verification from 30 mins to 12 hours.
Version: PDF/EPUB. If you need EPUB and MOBI Version, please send contact us.
Compatible Devices: Can be read on any devices

 

 

“[Larry Kramer’s] MarketWatch.com is not just my favorite business website, it’s my personal homepage.” —Warren Buffett “[Larry Kramer] is the toughest and most ethical foe imaginable. His observations reflect a deep understanding of how the media works and what consumers want.” —Jim Cramer From Larry Kramer, the founder of MarketWatch.com and former president of CBS Digital Media, comes a bold, pioneering report on what businesses must do to survive and thrive in the digital media revolution. Using case studies of companies such as Apple, Procter & Gamble, Netflix, and GE, Kramer not only draws a clear map of ring how to implement digital-age business strategies like those found in Clay Shirky’s Here Comes Everybody, Chris Anderson’s The Long Tail, or Jeff Jarvis’ What Would Google Do, look no further than Kramer’s groundbreaking C-Scape.
This is a digital product.
C-Scape: Conquer the Forces Changing Business Today is written by Larry Kramer and published by HarperCollins e-books. The Digital and eTextbook ISBNs for C-Scape are 9780062020116, 0062020110 and the print ISBNs are 9780061984976, 0061984973.

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