China Internet Development Report 2018: Blue Book of World Internet Conference eBook
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Sharing the secrets of today’s most innovative marketers, this book shows how marketers use content to turn Web browsers into buyers, encourage repeat business, and unleash the amazing power of viral marketing. Presented are proven content solutions through a series of in-depth interviews with top marketing pros at 20 of the most successful organizations on the Web today. Their strategies and techniques for using great content to get site visitors to buy, subscribe, apply, join, contribute, return, and recommend are revealed. Additional analysis is provided to help any Web marketer put the most appropriate, effective content marketing solutions to work at their organization. The organizations discussed include The Wall Street Journal Online, Weyerhaeuser, Alcoa, United Parcel Service, Tourism Toronto, and CARE USA.
This is a digital product.
Additional ISBNs
0910965714, 1937290263, 193729028X, 9780910965712, 9781937290269, 9781937290283
Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers is written by David Meerman Scott and published by Information Today, Inc.. The Digital and eTextbook ISBNs for Cashing In With Content are 9781937290276, 1937290271 and the print ISBNs are 9780910965712, 0910965714. Additional ISBNs for this eTextbook include 0910965714, 1937290263, 193729028X, 9780910965712, 9781937290269, 9781937290283.
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