Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations eBook

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Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations
Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.

Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques
Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work
Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises
A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors

This is a digital product.

Additional ISBNs
9781119118909, 9781119267478, 9781119267485, 9781119407225

Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations 1st Edition is written by John DiMarco and published by Wiley-Blackwell. The Digital and eTextbook ISBNs for Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations are 9781119118923, 1119118921 and the print ISBNs are 9781119118879, 1119118875. Additional ISBNs for this eTextbook include 9781119118909, 9781119267478, 9781119267485, 9781119407225.