Data Analytics for Business: Foundations and Industry Applications eBook

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Data analytics underpin our modern data-driven economy. This textbook explains the relevance of data analytics at the firm and industry levels, tracing the evolution and key components of the field, and showing how data analytics insights can be leveraged for business results. The first section of the text covers key topics such as data analytics tools, data mining, business intelligence, customer relationship management, and cybersecurity. The chapters then take an industry focus, exploring how data analytics can be used in particular settings to strengthen business decision-making. A range of sectors are examined, including financial services, accounting, marketing, sport, health care, retail, transport, and education. With industry case studies, clear definitions of terminology, and no background knowledge required, this text supports students in gaining a solid understanding of data analytics and its practical applications. PowerPoint slides, a test bank of questions, and an instructor’s manual are also provided as online supplements. This will be a valuable text for undergraduate level courses in data analytics, data mining, business intelligence, and related areas.

This is a digital product.

Additional ISBNs
9781003129356, 9780367654191

Data Analytics for Business: Foundations and Industry Applications 1st Edition is written by Fenio Annansingh; Joseph Bon Sesay and published by Routledge. The Digital and eTextbook ISBNs for Data Analytics for Business are 9781000577907, 1000577902 and the print ISBNs are 9780367654214, 0367654210. Additional ISBNs for this eTextbook include 9781003129356, 9780367654191.