Expanding the Donor Base in Higher Education: Engaging Non-Traditional Donors eBook

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Expanding the Donor Base in Higher Education
Engaging Non-Traditional Donors
Winner of the Association of Fundraising Professionals 2014 Skystone Partners Research Prize in Philanthropy and Fundraising Traditionally, institutions have relied on wealthy White men to reach their fundraising goals. But as state investment in public higher education lessens and institutions look to philanthropy to move from excellence to eminence, advancement officers continually need to engage all populations, including many that have historically been excluded from fundraising strategies. Based on theory, research, and past practice, Expanding the Donor Base in Higher Education explores how colleges and universities can build culturally sensitive fundraising and engagement strategies. This edited book presents emerging research on different communities that have not traditionally been approached for fundraising—including Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ) alumni, African Americans, Latinos, graduate students, young alumni, women, and faculty donors. Chapters discuss and analyze successful programs and provide practical suggestions and strategies to create and implement fundraising programs that engage these new donor populations. Expanding the Donor Base in Higher Education is an essential resource for any institution looking to expand their pool of donors and cultivate a more philanthropic mindset among alumni and students.

This is a digital product.

Additional ISBNs
9780415533980, 9781136287978, 9781299482852, 9781136287923, 9780203113714

Expanding the Donor Base in Higher Education: Engaging Non-Traditional Donors 1st Edition is written by Noah D. Drezner and published by Routledge. The Digital and eTextbook ISBNs for Expanding the Donor Base in Higher Education are 9781136287961, 1136287965 and the print ISBNs are 9780415534000, 0415534003. Additional ISBNs for this eTextbook include 9780415533980, 9781136287978, 9781299482852, 9781136287923, 9780203113714.