Health Communication Message Design: Theory and Practice eBook

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The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one-of-a-kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.

This is a digital product.

Health Communication Message Design: Theory and Practice 1st Edition is written by Hyunyi Cho and published by SAGE Publications, Inc. The Digital and eTextbook ISBNs for Health Communication Message Design are 9781483342207, 1483342204 and the print ISBNs are 9781412986557, 1412986559. Additional ISBNs for this eTextbook include 9781483341569, 9781483335315.