Integrated Advertising, Promotion, and Marketing Communications, 9th Edition eBook
$94.99 Original price was: $94.99.$48.50Current price is: $48.50.
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Author(s): Kenneth E Clow; Donald E Baack
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Publisher: Pearson
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Print ISBN: 9780135589809, 0135589800
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eText ISBN: 9780135589595, 0135589592
Delivery: Can be download immediately after purchasing. For new customer, we need process for verification from 30 mins to 12 hours.
Version: PDF/EPUB. If you need EPUB and MOBI Version, please contact us.
Compatible Devices: Can be read on any devices.
Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and shows you how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and reviews how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-life situations, you’ll understand the vital links marketers use to connect and interact with customers.
This is a digital product.
Integrated Advertising, Promotion, and Marketing Communications 9th Edition is written by Kenneth E Clow; Donald E Baack and published by Pearson. The Digital and eTextbook ISBNs for Integrated Advertising, Promotion, and Marketing Communications are 9780135589595, 0135589592 and the print ISBNs are 9780135589809, 0135589800. Additional ISBNs for this eTextbook include 9780135590126.
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