Introduction to Mass Communication, 13th Edition eBook

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To address today’s media-saturated world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots–while keeping current with the latest emerging technologies and trends–Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture. By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are guided to think critically about their own roles in society as active media consumers and, increasingly, as media producers. Through these lenses, students are encouraged to be more ethical and confident participants in the mediated world. Media literacy is about living in, interacting with, and making the most of the world that surrounds us. That belief is the central philosophy of this release of Introduction to Mass Communication.

This is a digital product.

Introduction to Mass Communication 13th Edition is written by Stanley BARAN and published by McGraw-Hill Higher Education. The Digital and eTextbook ISBNs for Introduction to Mass Communication are 9781265865207, 1265865205 and the print ISBNs are 9781266360237, 1266360239. Additional ISBNs for this eTextbook include 9781264929139, 9781265039783, 9781265040994.