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Market-Based Management: Strategies for Growing Customer Value and Profitability, 6th Edition eBook

Original price was: $94.99.Current price is: $48.50.

  • Author(s): Roger J. Best
  • Publisher: Pearson
  • Print ISBN: 9780130387752, 0130387754
  • eText ISBN: 9780133467802, 0133467805
Market-Based Management: Strategies for Growing Customer Value and Profitability, 6th Edition eBook

Original price was: $94.99.Current price is: $48.50.

Delivery: Can be download immediately after purchasing. For new customer, we need process for verification from 30 mins to 12 hours.
Version: PDF/EPUB. If you need EPUB and MOBI Version, please contact us.
Compatible Devices: Can be read on any devices.

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

This is a digital product.

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