Marketing Management, 16th Edition eBook
$94.99 Original price was: $94.99.$48.50Current price is: $48.50.
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Author(s): Philip Kotler; Kevin Lane Keller; Alexander Chernev
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Publisher: Pearson
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Print ISBN: 9780135887158, 0135887151
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eText ISBN: 9780135887035, 0135887038
Delivery: Can be download immediately after purchasing. For new customer, we need process for verification from 30 mins to 12 hours.
Version: PDF/EPUB. If you need EPUB and MOBI Version, please contact us.
Compatible Devices: Can be read on any devices.
Marketing Management collectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, you’ll have the knowledge and tools to succeed in the new market environment around you.
This is a digital product.
Marketing Management 16th Edition is written by Philip Kotler; Kevin Lane Keller; Alexander Chernev and published by Pearson. The Digital and eTextbook ISBNs for Marketing Management are 9780135887035, 0135887038 and the print ISBNs are 9780135887158, 0135887151. Additional ISBNs for this eTextbook include 9780137344161, 9780135886830.
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