Marketing Research, 9th Edition eBook
$94.99 Original price was: $94.99.$48.50Current price is: $48.50.
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Author(s): Alvin C. Burns; Ann F. Veeck
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Publisher: Pearson
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Print ISBN: 9780134895123, 0134895126
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eText ISBN: 9780134895376, 0134895371
Delivery: Can be download immediately after purchasing. For new customer, we need process for verification from 30 mins to 12 hours.
Version: PDF/EPUB. If you need EPUB and MOBI Version, please contact us.
Compatible Devices: Can be read on any devices.
For courses in global marketing. A conceptual approach and introduction to the field of marketing research Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyze market data. The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world — and their future careers.
This is a digital product.
Marketing Research 9th Edition is written by Alvin C. Burns; Ann F. Veeck and published by Pearson. The Digital and eTextbook ISBNs for Marketing Research are 9780134895376, 0134895371 and the print ISBNs are 9780134895123, 0134895126. Additional ISBNs for this eTextbook include 9780135636503, 9780135829189, 9780134895406.
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