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Maximum Impact
Boards of Education and Superintendents Communicating as a Team
Maximum Impact is an affirmation of the importance of communication by America’s local boards of education and superintendents. The book is based on principles developed in our professional roles as authors, a district superintendent, educational researcher, broadcast journalist, public affairs and social media director and government spokesperson. Each chapter – highlighting critical aspects of team communication by boards of education and the superintendent – is grounded in our work and experience. Our belief in communication as a tool for district transformation leads us to focus on dynamics between school leaders and the need to deploy a strategic communication strategy, a first book in today’s literature. We endeavor to help boards of education and superintendents – aspiring, novice or veteran – to recognize the vital nature of communication in the governance and leadership of public education, now and in the future. With the call for more transparency in government, including public education, we offer our primary target audience of school leaders with new principles of communication that will help them to engage the community, employees and stakeholders in helping to make their school district successful!
This is a digital product.
Additional ISBNs
9781475858921
Maximum Impact: Boards of Education and Superintendents Communicating as a Team is written by Brian K. Creasman; Brad Hughes and published by Rowman & Littlefield Publishers. The Digital and eTextbook ISBNs for Maximum Impact are 9781475858938, 1475858930 and the print ISBNs are 9781475858914, 1475858914. Additional ISBNs for this eTextbook include 9781475858921.
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