Nordic Consumer Culture: State, Market and Consumers eBook

Delivery: Can be download immediately after purchasing. For new customer, we need process for verification from 30 mins to 12 hours.
Version: PDF/EPUB. If you need EPUB and MOBI Version, please contact us.
Compatible Devices: Can be read on any devices.

Nordic Consumer Culture
State, Market and Consumers
Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors examine how consumer behaviour is impacted by the region’s unique context. Important elements of Nordic culture are explored, such as its underlying element of mythology and the concept of ‘hygge,’ an object of global consumption. Those studying consumer behaviour, branding, and marketing more generally, will find this book a fascinating contribution to research.

This is a digital product.

Nordic Consumer Culture: State, Market and Consumers is written by Author and published by Palgrave Macmillan. The Digital and eTextbook ISBNs for Nordic Consumer Culture are 9783030049331, 3030049337 and the print ISBNs are 9783030049324, 3030049329.