Social Customer Relationship Management: Fundamentals, Applications, Technologies eBook
$59.99 Original price was: $59.99.$10.00Current price is: $10.00.
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Author(s): Rainer Alt; Olaf Reinhold
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Publisher: Springer
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Print ISBN: 9783030233426, 3030233421
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eText ISBN: 9783030233433, 303023343X
China Internet Development Report 2018: Blue Book of World Internet Conference eBook
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Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it. In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.
This is a digital product.
Social Customer Relationship Management: Fundamentals, Applications, Technologies is written by Rainer Alt; Olaf Reinhold and published by Springer. The Digital and eTextbook ISBNs for Social Customer Relationship Management are 9783030233433, 303023343X and the print ISBNs are 9783030233426, 3030233421.
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