The Fundamentals of Creative Advertising eBook
$34.15 Original price was: $34.15.$15.00Current price is: $15.00.
-
Author(s): Ken Burtenshaw; Caroline Barfoot; Nik Mahon
-
Publisher: Fairchild Books
-
Print ISBN: 9782940411566, 2940411565
-
eText ISBN: 9781350008595, 1350008591
Delivery: Can be download immediately after purchasing. For new customer, we need process for verification from 30 mins to 12 hours.
Version: PDF/EPUB. If you need EPUB and MOBI Version, please contact us.
Compatible Devices: Can be read on any devices.
The Fundamentals of Creative Advertising
Advertising is renowned for being a highly creative and visual medium, but many advertising textbooks are descriptive and text-heavy. The Fundamentals of Creative Advertising takes a step-by-step approach with text supported by exercises, checklists and contemporary visuals from award-winning campaigns. The book focuses on the various media available to the advertiser, the thinking and planning behind the campaign strategy, the construction of the brief, the creative solution and execution of the advertising campaign.
This is a digital product.
The Fundamentals of Creative Advertising 1st Edition is written by Ken Burtenshaw; Caroline Barfoot; Nik Mahon and published by Fairchild Books. The Digital and eTextbook ISBNs for The Fundamentals of Creative Advertising are 9781350008595, 1350008591 and the print ISBNs are 9782940411566, 2940411565.
Reviews
There are no reviews yet.