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Creative Strategy in Advertising, 11th Edition eBook

Original price was: $88.99.Current price is: $32.50.

  • Author(s): Bonnie L. Drewniany; A. Jerome Jewler
  • Publisher: Cengage Learning
  • Print ISBN: 9781285641683, 128564168X
  • eText ISBN: 9781285415475, 1285415477
Creative Strategy in Advertising, 11th Edition eBook

Original price was: $88.99.Current price is: $32.50.

Delivery: Can be download immediately after purchasing. For new customer, we need process for verification from 30 mins to 12 hours.
Version: PDF/EPUB. If you need EPUB and MOBI Version, please send contact us.
Compatible Devices: Can be read on any devices.

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today’s fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

This is a digital product.

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