Digitalization and the Impacts of COVID-19 on the Aviation Industry eBook

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In the 21st century, digital technologies have become an indispensable part of our lives due to the speed and convenience they provide. The digitalization trend has accelerated after the initial outbreak of the COVID-19 pandemic. Many businesses are taking measures to adapt and do business in a world where everything from teamwork, teaching, sales, and customer service is done remotely. Aviation companies, hit particularly hard by the pandemic due to huge declines in passenger and freight demand, must focus on the use of digital technologies to regain organizational success. Digitalization and the Impacts of COVID-19 on the Aviation Industry presents the relationship between the aviation industry and digitalization. It studies the effects of digitalization and the COVID-19 pandemic on the aviation industry. This publication offers both empirical and theoretical information to analyze the future of the aviation industry. Covering topics such as aviation education, corporate communication, and marketing challenges, this book is an essential resource for researchers, academicians, students and educators of higher education, government officials, leaders in the aviation industry, marketing managers, and communications specialists.

This is a digital product.

Digitalization and the Impacts of COVID-19 on the Aviation Industry is written by Kurnaz Salim and published by Business Science Reference. The Digital and eTextbook ISBNs for Digitalization and the Impacts of COVID-19 on the Aviation Industry are 9781668423226, 1668423227 and the print ISBNs are 9781668423196, 1668423197. Additional ISBNs for this eTextbook include 9781668423219.