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Ten years after the worldwide bestseller Good to Great, Jim Collins returns withanother groundbreaking work, this time to ask: why do some companies thrive inuncertainty, even chaos, and others do not? Based on nine years of research,buttressed by rigorous analysis and infused with engaging stories, Collins andhis colleague Morten Hansen enumerate the principles for building a truly greatenterprise in unpredictable, tumultuous and fast-moving times. This book isclassic Collins: contrarian, data-driven and uplifting.
This is a digital product.
Great by Choice: Uncertainty, Chaos, and Luck–Why Some Thrive Despite Them All is written by Jim Collins; Morten T. Hansen and published by Harper Business. The Digital and eTextbook ISBNs for Great by Choice are 9780062121004, 0062121006 and the print ISBNs are 9780062120991, 0062120999.
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