Making Money, Making Music: History and Core Concepts, 1st Edition eBook

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Making Money, Making Music offers tools to encourage creative and adaptive entrepreneurship in the music business. Written for the classroom and the workplace, it introduces readers to core principles and processes and shows how to apply them adaptively to new contexts, facilitating a deeper understanding of how and why things work in the music business. By applying essential concepts to a variety of real-life situations, readers improve their capacity to critically analyze and solve problems and to predict where music and money will converge in a rapidly evolving culture and marketplace.

This is a digital product.

Making Money, Making Music: History and Core Concepts 1st Edition is written by David Bruenger and published by University of California Press. The Digital and eTextbook ISBNs for Making Money, Making Music are 9780520966062, 0520966066 and the print ISBNs are 9780520292581, 0520292588. Additional ISBNs for this eTextbook include 9780520292598.