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MARKETING DEATH C: Culture and the Making of a Life Insurance Market in China eBook

Original price was: $89.99.Current price is: $30.00.

  • Author(s: Cheris Shun-ching Chan
  • Publisher: Oxford University Press
  • Print ISBN: 9780195394078, 0195394070
  • eText ISBN: 9780199875214, 0199875219
MARKETING DEATH C: Culture and the Making of a Life Insurance Market in China eBook

Original price was: $89.99.Current price is: $30.00.

Delivery: Can be download immediately after purchasing. For new customer, we need process for verification from 30 mins to 12 hours.
Version: PDF/EPUB. If you need EPUB and MOBI Version, please send contact us.
Compatible Devices: Can be read on any devices

 

 

Marketing Death is the first book to offer an analysis of the emergence of a life insurance market outside of a Western context. Drawing on rich ethnographic data, it documents the processes and politics through which local cultures shape the way a market is formed and thereby sheds light on the dynamics through which modern capitalist enterprises diffuse insurance to regions with different cultural traditions.
This is a digital product.
MARKETING DEATH C: Culture and the Making of a Life Insurance Market in China is written by Cheris Shun-ching Chan and published by Oxford University Press. The Digital and eTextbook ISBNs for MARKETING DEATH C are 9780199875214, 0199875219 and the print ISBNs are 9780195394078, 0195394070.

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