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Marketing: Real People, Real Choices, 11th Edition eBook

Original price was: $94.99.Current price is: $48.50.

  • Author(s): Michael R. Solomon; Greg W. Marshall; Elnora W. Stuart
  • Publisher: Pearson
  • Print ISBN: 9780136810384, 0136810381
  • eText ISBN: 9780136810490, 0136810497
Marketing: Real People, Real Choices, 11th Edition eBook

Original price was: $94.99.Current price is: $48.50.

Delivery: Can be download immediately after purchasing. For new customer, we need process for verification from 30 mins to 12 hours.
Version: PDF/EPUB. If you need EPUB and MOBI Version, please contact us.
Compatible Devices: Can be read on any devices.

Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text explains how marketing concepts are implemented, and the impacts they can have on a company. Featuring new information, examples, and assessment, the 11th Edition continues its focus on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing.

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