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Principles of Floral Design introduces the hands-on skills and theory required to begin a career as a floral designer. This heavily-illustrated textbook begins by introducing the floriculture industry and careers, the history of floriculture, and design principles and elements. The textbook then presents the various types of products used in floral designs, before progressing into common floral applications and events. This high value, modern, and visual introduction to floral design will appeal to students who are interested in careers in the industry and to those who take the course as a fine arts elective.
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