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Public Relations Cases, 9th Edition eBook

Original price was: $88.99.Current price is: $34.50.

  • Author(s): Jerry A. Hendrix; Darrell C. Hayes; Pallavi Damani Kumar
  • Publisher: Cengage Learning
  • Print ISBN: 9781133966548, 1133966543
  • eText ISBN: 9781133712916, 1133712916
Public Relations Cases, 9th Edition eBook

Original price was: $88.99.Current price is: $34.50.

Delivery: Can be download immediately after purchasing. For new customer, we need process for verification from 30 mins to 12 hours.
Version: PDF/EPUB. If you need EPUB and MOBI Version, please contact us.
Compatible Devices: Can be read on any devices.

Primarily using PUBLIC RELATIONS Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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