Research Methods in Business Studies, 5th Edition eBook

Delivery: Can be download immediately after purchasing. For new customer, we need process for verification from 30 mins to 12 hours.
Version: PDF/EPUB. If you need EPUB and MOBI Version, please send contact us.
Compatible Devices: Can be read on any devices.

This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Furthermore, the authors provide instructions on how to write reports and dissertations in a clearly structured and concise style. Now in its fifth edition, this popular textbook includes new and dedicated chapters on data collection for qualitative research, qualitative data analysis, data collection for quantitative research, multiple regression, and additional methods of quantitative analysis. Cases and examples have been updated throughout, increasing the applicability of these research methods across various situations.

This is a digital product.

Research Methods in Business Studies 5th Edition is written by Pervez Ghauri; Kjell Grønhaug; Roger Strange and published by Cambridge University Press. The Digital and eTextbook ISBNs for Research Methods in Business Studies are 9781108803021, 1108803024 and the print ISBNs are 9781108486743, 1108486746. Additional ISBNs for this eTextbook include 9781108802741, 9781108708241.