Social Media Performance Evaluation and Success Measurements eBook

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There are many different social media platforms that provide a wide array of services. Exploring the results yielded by these platforms can enhance their usefulness and impact on society’s advancement. Social Media Performance Evaluation and Success Measurements is a pivotal reference source for the latest scholarly research on social networking participation expectations and values to examine individual performance in digital communication activities. Featuring coverage across a range of topics, such as crisis communication, social networking engagement, and return on investments, this publication is ideally designed for academicians, practitioners, and researchers seeking current research on the benefits of utilizing the social network environment of today.

This is a digital product.

Social Media Performance Evaluation and Success Measurements is written by Michael A. Brown Sr. and published by Information Science Reference. The Digital and eTextbook ISBNs for Social Media Performance Evaluation and Success Measurements are 9781522519645, 1522519645 and the print ISBNs are 9781522519638, 1522519637. Additional ISBNs for this eTextbook include 9781522519942.