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Here is the book that exposed the Daimler-Chrysler “merger of equals” as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade — and in a new epilogue chart its chaotic aftermath.
This is a digital product.
Taken for a Ride: Cars, Crisis, And A Company Once Called is written by Bill Vlasic; Bradley A. Stertz and published by HarperCollins e-books. The Digital and eTextbook ISBNs for Taken for a Ride are 9780061877803, 0061877808 and the print ISBNs are 9780060934484, 0060934484.
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