The Distribution of Goods and Services eBook

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This insightful book explores the details of the supply chain, specifically the distribution of goods and services. From the origin of goods and services, as raw materials or laborers, to their final use by consumers, the path of distribution is described in straightforward language. Students learn about the four main marketing channels, merchant and functional middlemen, direct sales, retailing, wholesaling, transportation and business logistics, the marketing of products to consumers, and online shopping and delivery. The narrative also includes information about outsourcing and online marketing.

This is a digital product.

Additional ISBNs
9781508184560

The Distribution of Goods and Services is written by Annmarie Wilson and published by Rosen Central. The Digital and eTextbook ISBNs for The Distribution of Goods and Services are 9781448847273, 1448847273 and the print ISBNs are 9781448847105, 1448847109. Additional ISBNs for this eTextbook include 9781508184560.