Trump and Putin in Media Mythologies, 1st Edition eBook

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Trump and Putin in Media Mythologies provides an account of the media portrayal of two presidents—Donald Trump of the United States and Vladimir Putin of the Russian Federation—as mythologized figures. The book delineates the mythologizing strategies media employ to build these two leaders’ narratives and the logic of mythologization of the overall political process. It addresses the construction of the two presidential imageries and the political and cultural needs fulfilled by the archetypes they embody. The volume provides a comparative analysis of two culture-specific narrating strategies that resonate with the two—American and Russian—electorates. This interdisciplinary account combines the areas of media studies, myth studies, political anthropology, and cultural studies. It will also be an essential read for scholars and graduate students interested in political communication, public relations, and cognitive marketing.

This is a digital product.

Trump and Putin in Media Mythologies 1st Edition is written by Olena Leipnik and published by Routledge. The Digital and eTextbook ISBNs for Trump and Putin in Media Mythologies are 9781040364185, 1040364187 and the print ISBNs are 9780367435868, 0367435861. Additional ISBNs for this eTextbook include 9781003004509, 9781040364130.