Visual Research: An Introduction to Research Methods in Graphic Design eBook

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Visual Research
An Introduction to Research Methods in Graphic Design
Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics. Each chapter features case studies, many new to this edition, that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end-product analysis for a discussion of the way research feeds into the design process. With new case studies from Matt Cooke, Colette Sadlier and many others, this new edition also brings together all of the ‘Key Concept’ features and content from previous editions into their own distinct chapter, making it easier for readers to discover design-led tools and information design methods, for both print and on-screen design.

This is a digital product.

Visual Research: An Introduction to Research Methods in Graphic Design 4th Edition is written by Russell Bestley; Paul McNeil and published by Bloomsbury Visual Arts. The Digital and eTextbook ISBNs for Visual Research are 9781350160583, 135016058X and the print ISBNs are 9781350160569, 1350160563.