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Visual Rhetoric and the Eloquence of Design eBook

Original price was: $24.99.Current price is: $16.00.

  • Publisher: Parlor Press, LLC
  • Print ISBN: 9781602351912, 1602351910
  • eText ISBN: 9781602351936, 1602351937
Visual Rhetoric and the Eloquence of Design eBook

Original price was: $24.99.Current price is: $16.00.

Delivery: Can be download immediately after purchasing. For new customer, we need process for verification from 30 mins to 12 hours.
Version: PDF/EPUB. If you need EPUB and MOBI Version, please send contact us.
Compatible Devices: Can be read on any devices

 

 

The essays in VISUAL RHETORIC AND THE ELOQUENCE OF DESIGN foreground the rhetorical functions of design artifacts. Rhetoric, normally understood as verbal or visual messages that have a tactical persuasive objective—a speech that wants to convince us to vote for someone, or an ad that tries to persuade us to buy a particular product—becomes in Visual Rhetoric and the Eloquence of Design the persuasive use of a broad set of meta-beliefs. Designed objects are particularly effective at this second level of persuasion because they offer audiences communicative data that reflect, and also orchestrate, a potentially broad array of cultural concerns. Persuasion entails both the aesthetic form and material composition of any object.
This is a digital product.
Visual Rhetoric and the Eloquence of Design and published by Parlor Press, LLC. The Digital and eTextbook ISBNs for Visual Rhetoric and the Eloquence of Design are 9781602351936, 1602351937 and the print ISBNs are 9781602351912, 1602351910.

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