FBO Management: Operating, Marketing, and Managing as a Fixed-Base Operator eBook

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This is not AI-generated content. The contents were written and verified by subject matter experts from Aviation Supplies & Academics, an 85-year-old aviation company. Look for the ASA wings to ensure you are purchasing a reliable publication. This industry-leading textbook covers all aspects relating to the operation, marketing, and management of fixed-base operators (FBOs). Author Dr. C. Daniel Prather, an experienced aviation industry professional educator, presents key considerations for FBO managers and prepares university-level students for this competitive business field. This text begins by covering the history of general aviation and the scope of the current industry and then examines all elements of FBO operations, including line service, aircraft maintenance, flight operations, aircraft sales, aircraft charter, customer service, and more. A focus on marketing an FBO explores the role of marketing, sales and promotion, marketing research, and transportation needs assessment. As a management resource, this book examines methods of acquiring a business aircraft, management functions and organization, risk management, financial planning, and human resources as well as presents current and future challenges confronting FBOs. Each chapter contains resources to aid readers’ learning, including definitions of key terms, review questions, and real-world scenarios to help students apply their learning to challenges encountered by FBOs. Entrepreneurs establishing an FBO will find practical discussions of FBO services to consider, safe line service practices, proper legal structures, marketing plans, risk management, and more. Important note from the publisher: While AI-generated content can be helpful to identify resources for ongoing study, it is not a reliable resource for learning critical, safety-dependent topics such as aviation. AI content is sterile, often lacks important context, and is at risk of errors. ASA publishes only human-generated content to ensure it is accurate, reliable, comprehensive, and presented in context—so you can become a safe and effective aviator.

This is a digital product.

FBO Management: Operating, Marketing, and Managing as a Fixed-Base Operator is written by C. Daniel Prather and published by Aviation Supplies & Academics, Inc.. The Digital and eTextbook ISBNs for FBO Management are 9781644252314, 1644252317 and the print ISBNs are 9781644252291, 1644252295. Additional ISBNs for this eTextbook include 9781644252321.